Barbie's new body. What do you think?
A barbie doll is purchased every three seconds somewhere in the 150 countries in the world where she's available to purchase.
What once was the most played with toy in the world, Barbie, now officially 57 has been thrown from her ranks as the worlds most popular toy.
Why? Well apart from the Elsa doll killing it on our toy store shelves and snapping up the number one spot, the general consensus is that she's.. well... old.
Nothing much has changed in the uber pink world of Barbie over the years. Yes, she's had many careers and outfit changes to boot but in this fast paced world we now live in is that enough?
Also, as we educate the litle girls and young women in the world to be strong, independent and proud that we all come in different shapes, sizes and skin colours does she echo this mantra?
Me thinks not.
Matel, who produced the first Barbie on March 9th 1954, has spent the last two years secretly expanding Barbies brood of beauties into a more modern day woman.
Hooray! About time.
Check out the Video for all the run down!