Currently loving: Mother Denim.
Crushin' pretty hard on L.A. born label Mother at the moment. Not only for it's namesake but Mother denim is a new breed of cool in a denim saturated world.
Gone are the days of the paper bag waisted, front pleated "mum" jeans and enter super soft fabrics, boho luxe styling and a fresh and fun attitude on how the modern woman should be wearing her denim.
With celebs like Queen B, JLo, Cindy Crawford and the regular fashion crew being spotted wearing Mother Denim it won't be long before we spot their trade mark M stitched pockets on the Aussie shore. They don't ship to Australia just yet...sigh, but you can still get your fix from Shopbop.
Co-founder Lela Becker sums up the brand perfectly... "We stand for having fun, and not taking yourself too seriously"
Word to ya Mother!
P.S. Mother's collaboration with Candice Swanepole is currently donating part proceeds from sales to mothers2mothers, a South African based non-profit organisation that works to prevent the transmission of HIV from mothers to their babies.